. Jim Womack said, "(A lean enterprise
) Specify value from the standpoint of your end-customers."Mankind is wired in such a way that it will be driven forward by its value.
Although sometimes we forgot.
A good case study to learn from would be the fall and re-birth of Starbucks. Professor John Quelch framed the dilemma Starbucks faced as a question of positioning
: If Starbucks wants to be the king of retail chain, then forget premium positioning, it needs to cut the price. However, if Starbucks wants to maintain its neighborhood, cozy store where people hang out in and actually be a 'lifestyle', then its expansion strategy needs to be scrapped and rethought. (See his complete note at his HBR Blog here). Starbucks found itself solving the wrong problems.
